How does a Professional Email address help your business?

Blog arrow Blog Post

post

Jason Clarke | Web Expert

Jan 24, 2021 · 5 min read

What exactly is a Professional Email address and why is it so important?

A Professional Email address or otherwise known as a business email address is the standard recognised globally as the correct way in which businesses should communicate when using email.

They stand out from other email addresses by remaining consistent with the brand of the business, improving the trust and relationship with customers while helping with Search Engine Optimization.

Here are 3 ways how businesses can benefit from using Professional Emails:

1. Professional Emails make your business more trustworthy.

A Professional Email address is consistent with your brand and uses the same domain name as your website or shop front. This builds trust and brand awareness in the mind of the customer. Why? It comes down to a simple equation.

Free emails (such as gmail.com or yahoo.com) = Lower standard of business.
Professional Emails (such as [email protected]) = Higher standard of business.

Not convinced? Let's test my theory. If you had a million dollar product and were currently looking for a Fabrication company to bring it to life, which company would you contact first?
[email protected] or
[email protected]
* We think we know your answer.

2. They help with your branding.

Professional Emails are clear and concise without unnecessary numbers or letters. This makes them easy to remember, which also means it will be easy to share and refer other people to your business via email.

Professional Email addresses also ensure your online presence is consistent and easily to recognized. This will help your potential customers contact the right business every time.

3. They can be personalised for specific purposes.

Professional Email addresses can be created for the different departments of your business which require their own email address for internal or external use, eg:
[email protected]
[email protected]
[email protected]

You will also have the ability to manage and distribute all your incoming emails from a single account if desired. You even have the ability to disable accounts which are no longer in use.

To conclude, Your business should have a Professional Email.

Professional Emails open up a world of business that you might not have been exposed to. As it is seen as the global standard, it is expected and gives a hint to the standards which your business follow.

If you’re going to do one thing today to help your business be more successful, it’s to make getting a Professional Email your top priority.

If you want help creating and maintaining your Professional Email, contact us via our Contact Page or Send us an email at [email protected].

Citation:

Podium. n.d. How a professional email address can help you build trust. - Podium. [online] Available at: 'https://www.podium.com/article/professional-email-address/' [Accessed 21 January 2021].

Mali, N., 2018. Crafting a Professional Email Address: 4 Rules - AppInstitute. [online] AppInstitute. Available at: 'https://appinstitute.com/professional-email-address/' [Accessed 21 January 2021].

Nych, L., 2020. How to Choose Professional Email Address: 10 Rules. [online] Nethunt.com. Available at: 'https://nethunt.com/blog/how-to-choose-professional-email-address/' [Accessed 22 January 2021].