What can a website do for your business?

Blog arrow Blog Post


Jason Clarke & Samantha Gordanier | Web Experts

Jan 26, 2021 · 5 min read

Does your business have a website?

If no, we understand the reasons why you may not have a website for your own business: "I am not tech-savvy", "They are too expensive", "I don't have time" or the notorious "I have enough business and I don't need one." The reality is that you don’t need to be tech-savvy and building a professional website for your business is affordable, easy and relatively quick. In fact, not having a website is wasting your time, effort and money.

Here are 5 main reasons why your business needs a website:

1. Websites attract new customers to your business and make you more money.

Your website can be available 24 / 7 even when you’re not. A website acts as your business advocate and an irreplaceable marketing tool during and outside of office hours. Websites help you to convert more users into customers and a high quality website can put you above your competitors.

According to Google's Global Consumer Research (2019), (View Research), 75% of users expect to get immediate information on a business while 60% of users contact a businesses directly from the search results (e.g., “click to call” option). Needless to say if you do not have a website you cannot take advantage of these statistics and use them improve your business.

2. Websites add instant credibility to your business.

The modern consumer is a skeptic; in fact, 56% of people stated that they won’t trust a business without a website. Having a good website instantly boosts your credibility as a legitimate business. A website can help showcase your expertise and better position your business . First impressions count and websites allow you to make a very strong impression with a well designed introduction for your business.

3. It’s not as hard, or as expensive, as you think.

You don’t need to be tech savvy to get a website. Many web development companies have very simple signup processes which make the process quick and painless for you. It can be very cost effective as websites offer a better return on investment than any other form of advertising.

If you’re planning to market your business, a website should be your first priority. Over time the relatively low investment of getting a business website will pay dividends by driving you new customers and building your brand.

4. Having a website will end up saving you time.

Whether you’re trading emails, taking calls or sending out proposals – communicating with potential customers takes time. Your website can save you that time by providing answers to common customer questions and inquiries. What does this mean for you? You can spend your time doing more valuable things.

5. Position yourself and stay in control of your brand.

A website acts as a platform for your branding and online perception in a way that your social media channels cannot provide. The platform allows you to position yourself in the market to get the exact type of customers you’re looking for .

To conclude, Your business needs a website.

There’s a very small and inexpensive barrier to entry but a massive opportunity to help grow your business. If you’re going to do one thing today to help your business be more successful, it’s to make getting a website your top priority.

If you are interested in our high quailty website services you can view our Affordable Plans or Request Some More Information.


Adweek.com. 2014. 81% of Shoppers Conduct Online Research Before Buying [Infographic]. [online] Available at: 'https://www.adweek.com/performance-marketing/81-shoppers-conduct-online-research-making-purchase-infographic' [Accessed 7 January 2021].

Taylor & Francis. 2011. Attention web designers: You have 50 milliseconds to make a good first impression!. [online] Available at: 'https://www.tandfonline.com/doi/abs/10.1080/01449290500330448' [Accessed 5 January 2021].

Think with Google. n.d. Customer journey research - Think with Google. [online] Available at: 'https://www.thinkwithgoogle.com/data-collections/customer-journey-research/' [Accessed 7 January 2021].

Gordanier, S., n.d. Why isn't your business online?.. [online] Beam Local. Available at: 'https://www.beamlocal.com/5-reasons-every-business-needs-a-website', [Accessed 6 January 2021].

Think with Google, n.d. Smartphone Local Search and Store Visits. [online] Available at: 'https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/local-search-to-store-visit-statistics/' [Accessed 6 January 2021].